I’m a Global Creative Director with two decades of experience - and for the past 12+ years, I’ve helped shape how the world sees and connects with some of Apple’s most iconic products: Apple Watch, iPad, AirPods, AirPods Pro, and AirPods Max.


I believe great creative earns its place in culture. That belief has guided me through global launches, platform campaigns, and deeply collaborative work that balances craft, clarity, and purpose. Along the way, I’ve been fortunate to see that work recognized at the highest level - with a Cannes Grand Prix Lion for the Shot on iPhone campaign, and most recently, a White Pencil at D&AD for impact, honoring our AirPods work last year.


I thrive in the messy, meaningful middle of the process—leading multidisciplinary teams from blank page to final release. My role spans storytelling, positioning, design direction, and building teams that feel safe taking creative risks.


Before Apple, I was at AKQA London, working on award-winning campaigns for Nike, Xbox, Verizon, and The Gap—brands that taught me to move fast, think big, and never settle for what’s merely expected.


I’m now looking to partner with ambitious brands and collaborators who believe in brave ideas and the value of work that actually matters.

I’m a Global Creative Director with two decades of experience - and for the past 12+ years, I’ve helped shape how the world sees and connects with some of Apple’s most iconic products: Apple Watch, iPad, AirPods, AirPods Pro, and AirPods Max.


I believe great creative earns its place in culture. That belief has guided me through global launches, platform campaigns, and deeply collaborative work that balances craft, clarity, and purpose. Along the way, I’ve been fortunate to see that work recognized at the highest level - with a Cannes Grand Prix Lion for the Shot on iPhone campaign, and most recently, a White Pencil at D&AD for impact, honoring our AirPods work last year.


I thrive in the messy, meaningful middle of the process—leading multidisciplinary teams from blank page to final release. My role spans storytelling, positioning, design direction, and building teams that feel safe taking creative risks.


Before Apple, I was at AKQA London, working on award-winning campaigns for Nike, Xbox, Verizon, and The Gap—brands that taught me to move fast, think big, and never settle for what’s merely expected.


I’m now looking to partner with ambitious brands and collaborators who believe in brave ideas and the value of work that actually matters.

I’m a Global Creative Director with two decades of experience - and for the past 12+ years, I’ve helped shape how the world sees and connects with some of Apple’s most iconic products: Apple Watch, iPad, AirPods, AirPods Pro, and AirPods Max.


I believe great creative earns its place in culture. That belief has guided me through global launches, platform campaigns, and deeply collaborative work that balances craft, clarity, and purpose. Along the way, I’ve been fortunate to see that work recognized at the highest level - with a Cannes Grand Prix Lion for the Shot on iPhone campaign, and most recently, a White Pencil at D&AD for impact, honoring our AirPods work last year.


I thrive in the messy, meaningful middle of the process—leading multidisciplinary teams from blank page to final release. My role spans storytelling, positioning, design direction, and building teams that feel safe taking creative risks.


Before Apple, I was at AKQA London, working on award-winning campaigns for Nike, Xbox, Verizon, and The Gap—brands that taught me to move fast, think big, and never settle for what’s merely expected.


I’m now looking to partner with ambitious brands and collaborators who believe in brave ideas and the value of work that actually matters.

I’m a Global Creative Director with two decades of experience - and for the past 12+ years, I’ve helped shape how the world sees and connects with some of Apple’s most iconic products: Apple Watch, iPad, AirPods, AirPods Pro, and AirPods Max.


I believe great creative earns its place in culture. That belief has guided me through global launches, platform campaigns, and deeply collaborative work that balances craft, clarity, and purpose. Along the way, I’ve been fortunate to see that work recognized at the highest level - with a Cannes Grand Prix Lion for the Shot on iPhone campaign, and most recently, a White Pencil at D&AD for impact, honoring our AirPods work last year.


I thrive in the messy, meaningful middle of the process—leading multidisciplinary teams from blank page to final release. My role spans storytelling, positioning, design direction, and building teams that feel safe taking creative risks.


Before Apple, I was at AKQA London, working on award-winning campaigns for Nike, Xbox, Verizon, and The Gap—brands that taught me to move fast, think big, and never settle for what’s merely expected.


I’m now looking to partner with ambitious brands and collaborators who believe in brave ideas and the value of work that actually matters.